Abstract

The traditional mobile business value chain is based on linear thinking model mainly emphasizing technical guidance and enterprise sequence. Its characteristics constrain innovative thinking and innovative model of mobile commerce enterprises seriously. Under such a circumstance, the concept of value network was introduced into the mobile business field. By researching on documentation, the writer put in order relevant theories and models of mobile business value chain and value network, and further constructed mobile business value network model, which is formulated on the basis of value transmission perspective. The model enriched the prospective of research on mobile business value network, and provided scholars with theories for reference for further research.

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