Abstract

The analysis of product image modeling is the premise of designing new style modeling. This paper proposes a modeling and analysis method of product image modeling based on multi-objective decision-making. Firstly, the product image modeling design is analyzed, and the modeling method of product image modeling style is proposed based on the non-inferior solution of multi-objective decision-making in terms of maximum and minimum objectives. Then, taking the mining vehicle as the object, using the semantic differential method and image scale method, a questionnaire survey on the safety image of the mining vehicle was carried out, and obtain image scores of 12 mining vehicles were. Finally, the principal component analysis method is applied to build mining vehicles' safety image modeling style model from the two dimensions of safety connotation and artistic conception. The research provides a new way for the cognitive analysis of product image modeling style and enriches the theory and methodology of product image modeling design.

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