Abstract
AbstractThe semantic differential (SD) method is widely used to quantify and measure the impressions given by stimuli such as words or images. To evaluate impressions using the SD method, it is necessary to construct scales with adjective pairs according to the target concept and purpose. The aim of this study is to examine a scale construction consisting of adjective pairs for the SD method to evaluate the impressions given by effects composed of visuals and sounds in video games. Using 37 adjective pairs selected from three sources (free writing, comments from judges of competitions, and past research), we conducted a questionnaire using the SD method with video game movies as stimuli. Factor analysis was conducted on the results of the questionnaire, and eight different factors were extracted. This result will enable us to easily construct adjective pair scales to measure the impressions of users to audiovisual feedback from video games using the SD method.KeywordsSD methodVideo gamesAudiovisual feedbackSensitivity assessmentFactor analysis
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