Abstract
As one of the most popular forms of entertainment, video games have become a major relaxation method for people nowadays. Genshin Impact is one of the game people play most rapidly. The performance is extremely remarkable and significant; within two years, its popularity has exceeded many classic video games like a counter strike or League of Legends. Thus, in this paper, It is worth investigating the marketing strategy behind this game as the number of players this game has attracted is enormous. Nevertheless, despite all these performances, many problems also existed in the mechanism and mode of the game. The analysis of problems will discuss complex and tedious plots, shortage of resources, and low rates of getting certain characters. The following paper has suggestions corresponding to the 3 problems: adding interactions between the game and the players, periodic resources refreshing mode, and adding more ways for players to get the five-star characters. In this study, the author will use the CAS method to discuss the abovementioned things.
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