Research on Marketing Promotion of Local Group Purchase Products in TikTok

Abstract

With the rapid development of China's economy and Internet technology and the continu-ous progress of the human consumption concept, the local life group purchase application on the Internet is becoming more and more popular. Many leading enterprises in the Inter-net industry have gradually arranged local life group purchase businesses to promote con-sumers' consumption. This paper takes TikTok's local life group purchase business as the research object and analyzes the marketing strategy of TikTok local life group purchase.