Abstract
Existed researches on resources investment decisions in cooperated new product development always omit the enterprise’s knowledge level, often ignore the impact of knowledge resources on the value of new products and cooperation. Based on the existing research on transactional behavior among supply chain enterprises, most of them consider the transaction of physical substances and less consider knowledge resources, this paper takes the cooperated R & D among enterprises as an example to explore the optimal resource investment decisions of cooperative participants under the condition that both parties invest knowledge resources. By constructing the Stackelberg game model, we discussed the optimal cooperative decisions of manufacturers and suppliers, and the influences of different factors on cooperative decision-making.
Highlights
The new product development has become an effective means to highlight the core competitiveness of enterprises and enhance their competitive power [1]
Based on the above hypothesis, the knowledge transaction model of manufacturer and supplier is in accordance with the Stackelberg master-slave game model, and their decisions will be divided into two stages
In the existing research on the cooperated new product development, knowledge has been considered as a general element
Summary
The new product development (hereinafter referred to as “cooperated development”) has become an effective means to highlight the core competitiveness of enterprises and enhance their competitive power [1]. New product development includes improvements to existing products and manufacturing of innovative products, and to improve existing products is the main R & D activities for most companies In this process, the most challenging part is the product and process design, because this part need to integrate market demand into new products, and consume a large amount costs, and even need to bear the huge risk of failure. In view of the limitations of the existing research, this paper will take a manufacturer and its supplier in the supply chain as the research subject, and take the product and process design process in cooperated new product development as the research object, to explore the conditions for cooperation and the optimal resources investment decisions of both parties in the case of knowledge resources as the main investment resources. This paper builds Stackelberg game model on the basis of in-depth analysis of knowledge transaction, and explores the resource investment decisions in this process
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