Abstract
Investing in new product development crucially depends on the capacity to estimate product business value in the very early phases of the development process. Using the strategic analysis matrix approach and general dimensional analysis the mathematical relationship between the business value of the new product and the influential factors in the decision-making process of investors is determined. One of the key findings is the strong non-linear relationship between the business value of the new product idea and the market acceptance. The formalism is exemplified on a real case study from the field of software products.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: CIRP Journal of Manufacturing Science and Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
