Research on Interactive Design of Intangible Cultural Heritage from the Perspective of Affordances Take Jiang Mu" APP as an Example

Abstract

From the perspective of affordances, this paper explores the interactive design method of intangible cultural heritage, taking Jiang Mu APP as an example to demonstrate the core point of the research. This paper analyzes the affordances characteristics of intangible cultural heritage from three aspects, promotes the dissemination and inheritance of traditional culture by enhancing users' experience and feelings, and further discusses the Jiang Mu APP", and explores the practical application of the affordances theory in the interactive design of intangible cultural heritage from the perspective of experience, behavior and cultural dissemination, so as to provide new ideas and ways for the interactive design method of intangible cultural heritage, and promote the form and future development trend of digital dissemination of intangible cultural heritage.