Abstract
Generative AI, represented by ChatGPT, has shown great potential in traditional cultural creation and dissemination due to its automation, diversification, and intelligent generation characteristics. With its empowerment, traditional cultural protection and inheritance will face opportunities and challenges. On the one hand, AIGC significantly improves the efficiency of content generation work, providing more possibilities for content generation; On the other hand, AIGC still faces urgent issues in terms of technology, responsibility allocation, ethics, and other aspects. Breaking through the bottleneck in the dissemination of traditional culture requires integrating into the AIGC wave, seizing opportunities, facing challenges, and further exploring new paths for the protection and inheritance of traditional culture under the empowerment of AIGC, to assist in the content creation and value dissemination of traditional culture.
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