Research on Innovative Development Mode of Integration of Ceramic Culture and Ancient Town Tourism

Abstract

This study aims to deeply explore the role of ceramic culture in ancient town tourism innovation, and the impact of integration and innovation development mode on ancient town tourism innovation. The paper used a wide range of data analysis methods, including frequency analysis, descriptive statistics, reliability and validity analysis, correlation analysis, independent sample T-test, analysis of variance, parameter estimation, and mediation analysis, to test three main hypotheses. Firstly, the direct impact of ceramic culture on ancient town tourism innovation is verified (H1). The results show that ceramic culture has a significant positive effect on the ancient town tourism innovation. Secondly, explore the intermediary role of ceramic culture and ancient town tourism innovation integration and innovation development mode (H2). The data analysis results show that the integration and innovation development model mediate the relationship between ceramic culture and ancient town tourism innovation to a certain extent, but the mediating effect is relatively small. Finally, the author analyzes the direct influence of other factors on the ancient town tourism innovation (H3). The research results strongly support this hypothesis, indicating that other factors have a significant positive impact on ancient town tourism innovation. To sum up, this study provides important insights for ancient town tourism innovation, highlighting the promoting role of ceramic culture, integrated innovation development mode and other factors on ancient town tourism innovation. The research results provide valuable guidance for tourism managers and policy makers to promote and support tourism innovation in ancient towns.