Abstract

Thanks to the technological revolution, mankind has entered the interactive era. Under the trend of digitalisation, the application of AI robots, meta-universe, ChatGPT, NFT, VR, virtual space and other technologies in creation, the combination of traditional painting and digital media technology not only changes the form of expression of the paintings themselves, but also guides the artist's way of thinking and semantic output in the act of creation, making the artist's The way of expression, media materials, creative stance and the state of the viewer have all undergone significant changes. What many artworks nowadays pursue is not the effect of the picture in the general sense, but the programme and process of the formation of the work. From this point of view, the aesthetic experience focuses on the process of contact between the viewer and the artwork, and the viewer's participation becomes more and more important in reflecting the value of the artwork. With the help of case studies, this article develops from three major points, namely, creative thinking, creative process and expression of works, to analyse the qualities of contemporary digital media art creation, focusing on the role of cultural aesthetics and way of thinking for artists and audiences. Finally, through the self-analysis and summary of the author's works combined with digital media technology.

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