Research on Immersive Digital Display Space From the Perspective of Media Ecology

Abstract

Digital media technology has changed the visual expression and information dissemination mode of traditional display space, and the concept of exhibition art is gradually changing to diversification and conceptualization. However, the application of digital media technology in China is in the initial development stage, and how to better combine digital media technology with display design has become an urgent problem to be solved. Based on the comparative analysis of excellent cases of immersive digital display space at home and abroad, this paper proposes that China should innovate in design concept, interactive form and space design to build better visiting experience in view of the existing problems of immersive digital display space in China. By using the theory of media environment, the paper analysed the essential characteristics and trends of digital display media environment, and deeply probes into the design methods and latest technologies of immersive digital display projects. It aims to found a reasonable and innovative design method to deal with the interactive change brought by digital display media, in order to achieve efficient cultural communication effect by using digital technology.