Research on Ideological and Political Teaching Reform of E-commerce Specialty Marketing Course

Abstract

The ideological and political education of college students is an important part of all teaching tasks at present. For students majoring in e-commerce, it is also necessary to strengthen the learning of ideological and political teaching tasks while studying marketing courses. The ideological and political quality of college students is directly related to their future employment development and the correct formation of their own life values. As the core force of the future development of the motherland, college students have higher and higher requirements for political and ideological understanding. Especially nowadays with the continuous development of network technology, the major of e-commerce has become a popular major. In order to bring a better future to the e-commerce industry, it is particularly urgent to strengthen the content of ideological and political education of college students. This article is based on such an era background, to analyze the relevant strategies of ideological and political teaching reform in marketing courses.