Abstract
To imminently better the ability of college education to favor social and economic development, professional building of digital media major is exposed to upcoming opportunities and challenges, amid the newly unveiled new liberal arts construction. Featuring interdisciplinary integration, digital media major should take timely actions to transform the requirements for talent training, adjust the professional orientation to adapt to the times, and set new goals. Taking the digital media technology and digital media art majors of Shandong Xiehe University as examples, this paper dissects the correlation between the new liberal arts and digital media majors, deficiencies of ideological and political construction of digital media majors, and the ideological and political education and teaching of digital media majors in the new context, thereby providing reference for the construction of digital media majors.
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