Abstract
The housing market is a high-risk industry with too many factors influenced by the outside world, and if these risks are not effectively managed, it will bring serious impacts on the stability of the economy and society. This paper takes the risk management of housing market as the research object, utilizes the information entropy model and ANP combined method to combine and assign the risk indicators, and constructs the cloud model of housing market risk evaluation. And the cloud model is applied to the GJ housing case for practical evaluation, and it is found that the cloud droplets of the comprehensive risk of the GJ housing market are mainly distributed in the medium-risk interval from 31 to 54, focusing on 41, and a small number of risk cloud droplets appear in the higher-risk cloud map, which is in line with the actual evaluation results, and further verifies the feasibility and validity of the method. Finally, based on the evaluation results, the risk control strategy of the relevant housing market is proposed, which can be used as a reference in the development process of subsequent housing projects.
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