Research on High-quality Development Strategies for Cultural Tourism in Zhanjiang from the Perspective of Global Tourism

Abstract

The paper follows the logical approach of "current situation analysis, experience reference, and countermeasure research". On the basis of clarifying the connotation and characteristics of comprehensive tourism, it summarizes and analyzes the successful experiences of the development of cultural and tourism industries in Qingdao and Haikou. Combined with the spatial layout of tourism resources in Zhanjiang's "One Heart, One Belt, Two Corridors, and Three Poles", it innovates the cultural and tourism management system and mechanism, and improves the top-level design of cultural and tourism development; Innovate the development strategy of the tourism industry in Zhanjiang, explore natural and cultural resources with local characteristics, and enhance the cultural heritage of tourism products; Innovate the promotion model of tourism products, actively explore new media marketing in tourism, and attach importance to the cultivation of talents in the cultural tourism industry to promote high-quality development of the cultural tourism industry in Zhanjiang.