Abstract
With the booming development of the Internet digital economy, the number of corporate websites has increased sharply. In order to ensure the accuracy and relevance of search results to meet the personalized needs of users, search engines must constantly iterate and optimize their algorithms and rules. At the same time, developers are also actively exploring the working mechanism of search engines and the factors that affect search rankings. These studies form the cornerstone of search engine optimization. Therefore, it is crucial for SEO practitioners to deeply analyze the latest algorithm and rule changes of search engines such as Google. This article will review and analyze the algorithm and rule changes officially announced by Google in the past four years, extract the core elements that play a key role in improving search rankings, and form an optimization application strategy.
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