Research on Fan Identity of Chinese Entertainment Industry in the New Media Era

Abstract

With the development of the entertainment industry, China's fan economy is becoming an integral part of the popular culture and entertainment economy. The current Chinese fan economy and entertainment market is traffic-driven, with fans organizing support activities on Internet and new media platforms, forming a extremely unique fan culture phenomenon in the world. This paper attempts to study the construction of fan identity and its influence in the new media era, using methods such as qualitative and quantitative research to set up questionnaires and in-depth interviews. The research results found that in the construction of fan identity, it can be divided into three parts of idol-making participation, emotional connection and group identity for in-depth analysis, which involves fan behaviors such as fan consumption, text poaching and organizing support activities. Among them, continuous investment and the formation of fan group rules are important features. As for the influence of fan identity construction, the research explains it in terms of both positive and negative influences, include the impact on individual fans and the impact on the social level. The construction of fan identity not only brings positive development and positive emotional value to fans at the individual level, but also promotes the development of related industries in the social aspect. However, negative effects, such as the lack of individual rationality and the occupation of public resources, can not be ignored and require the joint efforts of the government, platforms, idols and fans to make fan culture develop in a healthy way.