Abstract

Nowerdays, a lot of Chinese airlines not only use Micro blog, Wechat, Renren and other social media as a propagation platform for advertising, but also for product and brand promotion. This phenomomon is more and more popullar. Based on this fact, this paper analyses the social media's advertising effect, and establishes the evaluation indicator system. With investigation, the paper has taken a result of air travelers' evaluation of social media's advertising effect. We hope this study could provide theoretical basis for airlines when they take advantage of social media.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.