Research on Evaluation of B to C E-commerce Website Based on AHP and Grey Evaluation

Abstract

In recent years, the substantial increase in the volume of e-commerce transactions, consumers have been gradually changing consumption habits and consumption patterns to online shopping, but due to the problems of the website credibility, network security and etc., many internet users are outside of e-commerce. Under this condition, this article, from the perspective of consumer satisfaction, study B to C e-commerce website evaluation. Using evaluation method of AHP and grey evaluation, we evaluate e-commerce websites and try to make the evaluation practically, so that consumers can easily find a good website from a large number of shopping sites, and access to high quality products and good services.