Abstract
Currently, in the context of rural revitalization in China, a large number of villages are starting to develop tourism. However, different models of tourism development in poor mountainous areas have completely different and inequitable impacts on the development of local communities and local enterprises. In this paper, by comparing the tourism development models of two townships in Wulong District, Chongqing—Fairy mountain Town and Zhao’s Town, we find that the government-controlled tourism development model causes more inequities, while the community-led development model is more equitable, albeit less efficient.
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