Research on Enterprise Profit Model of "Internet + Medical Service" -- Taking Jingdong Health As an Example

Abstract

Internet medical enterprises are developing rapidly in the context of the epidemic, and the importance of the Internet medicine industry is increasingly reflected. At present, most of the Internet medical industry is in the early stage of development, and the profit model of many enterprises is still relatively vague. Many enterprises are faced with difficulties in making profits or even in long-term losses. Therefore, it is the top priority for enterprises to find their own profit model. By studying the profit model of Internet medical enterprises, it is of great significance to help enterprises optimize and adjust their own profit model and realize a corporate profit. In this paper, case analysis and comparative analysis are used to select Jingdong Health as the research object, analyze and classify the profit model based on its development history and leading business, and analyze the profit model through its constituent elements. Through research and analysis, it is found that Jingdong Health has problems such as too single profit points, the low viscosity of profit objects, and low efficiency of fund utilization. At the same time, it puts forward some suggestions for the existing problems. The research results show that continuous improvement of the profit model is crucial for the development of enterprises. It is hoped that this paper can provide a reference for other Internet medical enterprises in the early stage of growth in the optimization of the profit model.