Analysis of the Profit Model of Online Education Companies

Abstract

With the development of the Internet, online learning has entered our lives and has been quickly accepted by people. Nowadays, learning with mobile phones and computers has become a normal thing. Many companies have also broken through the scope of traditional education and have begun to develop online learning products. There are many market segments for personalized needs in this market. X Online Education Company is mainly engaged in the development and sales of language learning tools and course products. This article is to use this online education company as an example to explore the profit model of such online education industry enterprises. This paper first expounds the relevant theory of profit model and points out its concept and element composition. Then, the analysis of the industry and the company's internal situation is carried out for the profit environment of X Online Education Company, and the five aspects of the online education company's profit model are explained in combination with the actual situation. In the end, the advantages and problems of the online education company's profit model are analyzed, and reasonable suggestions are made for the problem, which must be given to other companies of the same type. Through the analysis of the profit model of online education companies, it is concluded that they mainly attract customers through the free APP, and charge for other paid courses and shopping malls, and earn profits through course tuition income and commodity income. The profit model is more common in the current online education for the purpose of quality education. The advantage is that the input-output ratio is huge, and it is easy to launch new projects. At the same time, there are certain problems, such as a single profit point and market competition. In this respect, X Online Education Company should continue to improve the operation mode and product quality of existing projects, and actively develop into other market segments, and expand other markets that do not have a large number of enterprises to settle in. machine. Since the government introduced the relevant policies of the online education industry, the entry barriers and general measures of the online education industry have been stricter. The whole industry is facing shuffling, and there are too many homogenized products in the market, only to recognize their own advantages and Only after solving the problem can we maintain long-term profitability and remain invincible.