Abstract
With the rapid development of Internet technology, new media has gradually penetrated into all areas of social life, and has had a profound impact on people's way of thinking, behavioral patterns and even values. As the main users and beneficiaries of new media, college students' network literacy level not only concerns their personal growth and development, but also directly affects the harmony and stability of society and the long-term development of the country. Therefore, under the new media environment, strengthening university network literacy education has become an important issue given to us by the times. At present, university network literacy education faces many challenges and opportunities. This study not only has important theoretical value, which can enrich and improve the theoretical system of university network literacy education, but also has important practical significance, which can provide useful references and lessons for colleges and universities to carry out network literacy education, and promote the comprehensive enhancement of university students' network literacy level.
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