Research on Digital Transformation Strategies of Small and Medium-sized Enterprises

Abstract

With the global pandemic of COVID-19, cross-border trade has become extremely difficult. A large number of private trading companies in China are facing the crisis of no customers and no orders. The emergence of electronic marketing can effectively relieve this crisis and bring new development areas to trading companies. This article takes the example of QW Company to study how to help troubled small and medium-sized enterprises through electronic marketing. Through research, this article proposed several ways to help trading companies out of problems through electronic trading. Electronic trade will be the development direction of trading companies in the future. The Internet effectively breaks the barriers between countries. Through the Internet, companies can greatly improve the exposure and popularity of brands. In the era of digital economy, the digital transformation of small and medium-sized enterprises is an inevitable trend in the development of the times, which requires enterprises to attach great importance.