Difficulties and Solutions of Digital Transformation of Small and Medium-sized Enterprises in the Era of Digital Economy

Abstract

The digital economy has promoted the transformation and upgrading of real enterprises. As an important group of innovation, entrepreneurship and employment, the digital transformation of small and medium-sized enterprises is imperative in order to achieve better survival and development. Taking small and medium-sized enterprises in Hangzhou, Zhejiang Province, China, as the research object, a questionnaire survey was conducted on the current situation and problems of their digital transformation. The survey questions include 30 questions, such as the recognition of digital transformation, the willingness of digital transformation, the planning of digital transformation, the performance of digital transformation, existing problems and suggestions, and were analyzed. The survey results show that there are many problems in the digital transformation of small and medium-sized enterprises, such as insufficient awareness, weak foundation, financial difficulties, lack of talents and so on. Based on the above problems, the four dimensional integration path of strategy, technology, process and organization is put forward from the enterprise level; From the perspective of the government, this paper puts forward countermeasures and suggestions such as precise implementation of policies, improvement of finance, strengthening cognition, introducing and educating talents, setting up benchmarks and building ecology, so as to promote the innovation driven and digital transformation development of small and medium-sized enterprises.