Abstract
At present, digital economy is a new economic form that uses new technologies with new ideas to create new value. International trade is a crucial way of global economic flow, and its digital transformation is the product of the combination of the exploring trend of digital economy and international transaction rules, and is an important basis for countries to improve their core technologies in the era of trade globalization. Taking Amazon as an example, this paper focuses on the impact of Amazons transformation on its market share. Based on the data change of Amazon stock market price from 1997 to 2023, this paper mainly analyzes the difficulties and countermeasures encountered by Amazon in the process of transformation. It is found that Amazon mainly relies on the development of its own technology and the clear and rigorous analysis of market environment and supply and demand data, and chooses the most suitable path on the road of transformation. This is of significant value to other similar enterprises and has a guiding role in promoting the global digitalization process.
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