Abstract
In order to improve the effect of digital media advertising interactive design and communication, this paper combines big data technology to study the digital media advertising interactive design and communication. Moreover, this paper introduces the classic model of advertising communication and its establishment rules, as well as some basic knowledge of the differential dynamics system model used to analyze the advertising communication model. In addition, this paper considers the influence of individual interest differences and communication mechanisms on advertising communication, and establishes an IWSR advertising communication model based on individual interest differences and communication mechanisms. The research shows that the digital media advertising interactive design and communication system based on big data technology proposed in this paper has good results.
Published Version
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