Research on design, production and sales factors of mobile phone based on online review analysis

Abstract

Based on the relationship between mobile online review elements and mobile product stages, this paper extracted the online review data of four mobile phones on the online shopping platform. The SPSS logarithm was used for descriptive statistics and cluster analysis, and an indicator system of purchase decision factors based on mobile phone design, production and sales was established. Finally, relevant countermeasures and Suggestions are put forward for enterprises and shopping platform from the perspectives of mobile phone design, production and sales, by analyzing the index system and the consumer preference of the target user group.