Abstract
At present, it is a common phenomenon in colleges and universities all over the world to carry out innovation and entrepreneurship education. This article takes the graduate students of tourism management major as the research object, and explores the theory and practice of cultivating the innovative entrepreneurship consciousness of tourism management graduate students in colleges and universities through the method of literature and questionnaire. The purpose of the study is to put forward some opinions and suggestions on the innovative entrepreneurship education of graduate students in tourism management.
Highlights
Innovation and entrepreneurship education is aimed at cultivating talents with the basic quality of entrepreneurship and pioneering personality, and is a practical education based on cultivating individual's entrepreneurial consciousness, innovative spirit and innovative entrepreneurial ability
In investigating the innovation and entrepreneurship consciousness of tourism management graduate students, the questionnaire was conducted in combination with three dimensions: behaviour attitude, subjective norms and perceptual behaviour control, and the results showed that the participants' innovative and entrepreneurship consciousness was at a medium and high level
Through the questionnaire survey on the innovation and entrepreneurship of graduate students in tourism management, this paper explores the theory and practice of cultivating the innovation and entrepreneurship education of graduate students in tourism management from many dimensions, and draws the following five main conclusions: First, tourism management graduate students have a good basis for innovation and entrepreneurship at the subjective cognitive level
Summary
Innovation and entrepreneurship education is aimed at cultivating talents with the basic quality of entrepreneurship and pioneering personality, and is a practical education based on cultivating individual's entrepreneurial consciousness, innovative spirit and innovative entrepreneurial ability. Innovation and entrepreneurship education originated in American business schools and is regarded as one of the most central economic development drivers in the United States. Most American universities offer innovative and entrepreneurship programs, and a comprehensive innovation and entrepreneurship education system has been built from primary to graduate school (Jie & Li, 2018). In February 2019, the General Office of the CPC Central Committee and the General Office of the State Council issued the Implementation Plan for Accelerating the Modernization of Education (2018-2022), which emphasized the "implementation of the innovation and entrepreneurship education reform plan, the employment and entrepreneurship promotion plan for college graduates". China's innovation and entrepreneurship education mainly includes innovation and entrepreneurship competition, innovation and entrepreneurship guidance and education courses, the establishment of innovation and entrepreneurship base platform, the establishment of innovative and entrepreneurship organizations, integration of talent training programs and other types
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