Research on Cross-Cultural Marketing of Traditional Chinese Medicine at the Belt and Road Initiative —Take Acupuncture as an Example

Abstract

The promotion and dissemination of TCM culture is an important component of the national science and technology link along the Belt and Road as well as the basis for building a community of healthy destinies. In recent years, there has been a worldwide boom in acupuncture academic research, acupuncture cross-cultural marketing has developed rapidly. Understanding and grasping the development status of acupuncture and moxibustion in foreign countries and its future development trends are of great significance to how acupuncture and moxibustion go further into the world and also greatly promote and represent the status and impact of cross-cultural communication of "Chinese elements". Chinese medicine is a treasure of ancient Chinese science, a key to open the treasure house of Chinese civilization, and a forerunner of the great rejuvenation of Chinese civilization. With the development of the time, the exchanges between countries are now more and more frequent, and the cross-cultural industries in various countries are flourishing in our country. Similarly, in order to carry forward our traditional culture and integrate it with the economy, it is necessary to understand the cross-cultural marketing of some industries that contain "elements of China." "Acupuncture and Moxibustion Medicine" has been spread to foreign countries for thousands of years. With the growing power of our country and the improvement of our right to speak, "Chinese elements" have also gradually drawn the attention of all parties. In particular, acupuncture and moxibustion are of great significance in safeguarding human health and preventing and treating diseases. Achievements and impacts have drawn more and more attention from the international community. In recent years, the research boom in acupuncture and moxibustion has been set off in the world. The cross-cultural marketing research on acupuncture and moxibustion has developed rapidly.