Abstract

E-commerce has been developing very fast since the twenty-first Century. However, the widespread existence of the credit risk of e-commerce brings great harm to the healthy development of e-commerce. Therefore, how to establish the credit supervision system of electronic commerce effectively, while maintaining the integrity, fair and harmonious network environment at the same time have become a new serious problem facing us. The construction of credit mechanism in e-commerce environment has become very urgent. This paper analyzes the characteristics of e-commerce market economy and trade credit behavior, exploring the concrete measures of constructing credit mechanism in China's e-commerce environment.

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