Research on Cost Management and Strategy Optimization of China's Energy Vehicle Industry under the Background of Double-Carbon Strategy

Abstract

Based on China's current massive carbon emissions and guided by its sustainable development strategy, China implemented a "double carbon" strategy in September 2020 with the intention of reducing the country's carbon emissions in the future. In the automotive industry, new energy vehicles, which do not emit greenhouse gases while driving, have been emphasized, and many automotive companies have joined the ranks of research and development of new energy vehicles, and their market penetration rate is increasing year by year. Through literature analysis and survey methods, it is found that domestic automobile enterprises mainly face three problems: high manufacturing cost, difficulty in controlling the cost of power batteries, large investment in R&D, fierce competition in core technology, and price war to squeeze the market share of domestic enterprises. After analysis, this paper believes that automotive enterprises and the government can solve the problem by increasing the development of mineral resources to ensure the supply of minerals, sharing the R&D costs and improving the efficiency of R&D, and helping each other to protect the domestic market share of domestic enterprises. Thus, we can promote the realization of the Double-Carbon goal.