Abstract
This paper is based on the Stackelberg model to study the strategic choices of suppliers and retailers in the context of a predictable increase in market demand. Considering the basic state separately, taking the volume discount pricing measures separately, purchasing the BI insurance separately, and combining, the research shows that the purchase of BI insurance can effectively suppress the drawbacks that the volume discount pricing strategy may cause the transaction volume to exceed the market demand. In the case of an increase in supply chain disruption, the combination of BI insurance and volume discount pricing strategies is the optimal strategy choice for a two-node supply chain.
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