Abstract

Based on principal component analysis, this paper collects data from college students through questionnaire survey to study the consumption structure of college students, and gives reasonable suggestions according to the found problems, so as to help college students consume reasonably and establish mainstream consumption values in line with the times. In today's society, college students have become an indispensable part of the consumer. Because most college students do not have independent economic sources, there are many different economic problems in today's college students, and because the consumption structure of different college students is determined by their own characteristics, the problem research is complicated. Therefore, it is appropriate for us to classify complex factors into several principal components through questionnaire survey and principal component analysis. The solution of the model shows that the proportion of enjoyment consumption accounts for a large proportion, and the proportion of various consumption types is quite different, indicating that there are some problems in the consumption concept of college students affected by the environment.

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