Research on Clothing Preference and Consumption Satisfaction of Female Consumers Aged 30-40

Abstract

In modern society, fashion is becoming more highly valued in people choice of clothes. It seems that more and more people, especially the women who live in urban cities, are dressing more stylishly. Clothes represent the personality of individual and beautiful clothes are helpful for women to improve self-esteem and confidence. Through literature research, text analysis and descriptive statistical research, this paper analyzed the influence of four factors, which included materials, colors, designs and sizes. This research found that the women aged 30 to 40 had a tendency to buy dresses rather than jeans or other kinds of clothing and give high rating of these dresses, who paid much attention on the designs and sizes of dresses which was the most important thing. To be detailed, the design for neckline, waist, zipper, sleeves and fitting their bra were the parts that most women cared about. This paper can help some apparel companies understand the preference and consumer behaviors of women to some extends.