Consumers Satisfaction And Preference Towards Refrigerator – A Study

Abstract

This study deals with Consumers Satisfaction and Preference towards Refrigerator. This study throws light on the differences in Satisfaction and Preference level among consumers, based on their Occupation and Income. Also the study highlights on the relationship between Satisfaction and Preference of consumers towards Refrigerator. Using a structured questionnaire data were collected from 100 respondents belonging to Tiruchirappalli city through convenience sampling. To analyze the relationship between the selected variables statistical tools like one-way ANOVA ‘f’ test and Correlation analysis were performed on the data using SPSS 22. Based on the analysis it was found that there exist a correlation between consumer Preference and Satisfaction towards Refrigerator.