Abstract

The rapid urbanization development has helped China's economy to rise sharply, and it has also plunged the countryside into a development dilemma. Based on a questionnaire survey of 25 industry experts, this paper uses SWOT-AHP analysis to study the advantages, disadvantages, opportunities and threats of rural development, and finally determines the development strategy of rural China. Put forward three suggestions on rural development in China, that is, grasp the national strategic opportunity to develop modern agriculture, upgrade the level of rural human capital and cultivate the concept of ecological civilization.

Highlights

  • China is in the process of rapid industrialization and urbanization

  • O2: The tremendous development of agricultural science and technology promotes the transformation from traditional agriculture to modern agriculture

  • 3.3 SWOT Quadrant Strategic Choice Total strength intensity: Sa=∑Si/ns=0.2511 Total weakness intensity: Wa=∑Wi/nw=-0.2226 Total opportunity intensity: Oa=∑Oi/no=0.7236 Total threat intensity: Ta=∑Ti/nt=-0.0481 The quadrants are established with the strengths, weaknesses, opportunities and threats of China's rural development

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Summary

Background

China is in the process of rapid industrialization and urbanization. The countryside plays an extremely important role in the country's development. It provides raw materials for urban production and agricultural products for urban life. Even in countries with high urbanization rates, there is still a need for rural existence. For China, even if the urbanization rate reaches 60%, more than 400 million people still live in the countryside. Modernization reveals the trend, direction and path of human society towards civilization. It is a comprehensive process of social progress, covering many levels, such as productivity, production relations, superstructure, involving many fields, such as politics, economy, society, humanities, system, science and technology. Rural modernization consists of three elements: urbanization construction based on rural modernization, modern agricultural industrial park construction based on agricultural modernization, and rural comprehensive construction based on agriculture and rural modernization

Using SWOT-AHP to Analyze Rural Development in China
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
AHP Analysis
Building a Judgment Matrix and Determining Weights
Consistency Test of Each Layer Factor
SWOT Quadrant Strategic Choice Total strength intensity
Conclusion
Findings
Suggestion

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