Abstract
Business model is considered to be the integration of enterprise economic structure, operation management and strategic management. Through the operation of business system, it can improve performance, create consumption value, build internal structure and finally form a unique competitive advantage in the market. Because the information that a natural person can use to choose investment projects is limited, the decision-making under the condition of limited information seriously affects the rational level of his investment and reduces the efficiency of his investment decision-making. As far as the development of big data in China is concerned, the Internet is the fastest field for the development and application of big data technology. Operators such as Baidu and Taobao have begun to take shape, and the services provided by them have also become the main source for the public to experience and know about big data. Based on the analysis of big data under the background of Internet, the process of enterprise value creation has been changed, and data-driven production and operation activities have been realized. At the same time, the mobile Internet has changed the interactive way among members of the value network, and made real-time and interactive value transfer possible.
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