Research on Business and Revenue Promotion Methods of Commercial Companies Based on Brand Marketing Planning Path - Take Nike's Marketing Strategy as an Example

Abstract

Marketing is a must for every brand, and brands can take publicity from various aspects, such as advertising, celebrity endorsement, and sponsorship. Nike as one of the world's largest and most well-known brands, has been the leader of the sports fast-fashion industry since its launch., Brand marketing means the world has been widely recognized. For example, Nike's Just Do It slogan, whether on social media or while walking on the street, is often seen in Nike ads. The success of Nike absolutely cannot be separated from its excellent marketing strategy. The rapid development of business means that new products and brands are constantly emerging, and emerging brands can learn from successful marketing cases to help them stand out in today's fierce market and win consumers' favour and loyalty. This paper examines three of Nike's famous marketing success cases. It analyzes how Nike has made marketing promotions successful from three perspectives: emotional marketing, celebrity collaborations, and the release of branded co-branded limited-edition items. This paper aims to determine the importance of promotion in today's market, calling on major brands to pay more attention to developing marketing strategies. Brands need to focus on consumers at the forefront, a good brand needs good marketing support.