Abstract
At present, with the development of social media and short video platforms, Internet UGC content has become an important part of brand marketing, thus KOL and KOC marketing has become an important way of brand promotion. As the representative of China's make-up brand, Perfect Diary's brand marketing strategy has received imitation and reference from many other brands. This paper uses the 4P theoretical analysis framework of marketing to study the socialized marketing logic of Perfect Diary, while it is also able to analyze the problems in the KOL marketing process of Perfect Diary. The purpose of this paper is to provide suggestions for the marketing of new brand of KOL and KOC to better meet the needs of consumers, which could help the brand to build an efficient communication model.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
