Abstract
Brand in the current market cannot be ignored in agricultural trade competitiveness. Agricultural brand building for solving agricultural products “difficult to sell, low price,” the problem, increase the incomes of agricultural industry practitioners, and promoting regional economic development and improving people’s livelihood, help Guizhou Province operators in the agricultural and agro-agricultural market access to the entire community recognition. First of all, this paper reviews the theory of agricultural product brand building, analyzes the significance and Countermeasures of building agricultural product brand, and the specialty, diversity and externality of the brand of agricultural products. Second, the current situation of Guizhou Province agricultural product brand construction and development and problems that the current Guizhou Province agricultural product brand construction mainly has the brand building is not perfect, there is a brand of agricultural products uneven distribution, small scale and low brand value. Third, this paper analyzes the reasons for the lack of agricultural product brand construction and development in Guizhou Province, and points out that the quality of agricultural products is not high, and the brand protection mechanism is imperfect, etc., which delays or even hinders the process of brand building. Finally, this paper puts forward some suggestions for the construction of Guizhou Province agricultural products brand, brand construction of agricultural products according to the model constructed by the combination of Guizhou Province, the development of Industry Association, the role of government policy, play, product quality, and image promotion of regional agricultural products brand building and development in the “colorful Guizhou” tourism etc
Highlights
Livestock products, tea and pollution-free vegetables have been continuously promoted in Guizhou Province, and some achievements have been made in brand building and publicity of agricultural products
The regional brand and enterprise brand covered by the agricultural product brand mainly exist in the aspects of the brand main body, brand culture, brand dependence on the carrier and brand protection mode
The particularity of agricultural product brand mainly is the regionality of brand, the pluralism of brand main body and the externality of brand effect
Summary
With the deepening of rural economic system reform, agricultural production has undergone tremendous changes and achieved worldwide achievements. The competitive international agricultural market has always been the main area for countries to implement trade protection Under this situation, strengthening the construction and protection of agricultural product brands in Guizhou province and creating high-quality agricultural product brands have become one of the effective ways to enhance the competitiveness of the agricultural product market in Guizhou. The current situation of agriculture without brand or insufficient brand construction in Guizhou province makes the agricultural product market in the province less competitive, the sale of non-brand agricultural products is difficult, and the selling price is low, resulting in inefficient allocation of social resources, which is not conducive to the improvement of the income level of agricultural producers and operators. Research On Brand Construction And Development Of Agricultural Products In Guizhou.
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