Abstract
The advancement of agricultural product brands has a significant role in promoting local economic and social development. Through analysis, it can be seen that there keeps still a lot of room for improvement of agricultural products brands in terms of economic driving. To realize the coupling of agricultural product brands and rural revitalization, it is necessary to make up for the shortcomings of agricultural product brands and poverty alleviation of poverty, cultivate characteristic industrial parks, optimize agricultural product value chains, improve brand supervision, and strengthen e-commerce talent training, so as to achieve agricultural product brand building organic connection with agricultural and rural modernization as well as increase the income of peasants.
Highlights
The agricultural issue has always been one of the major issues in the development of human society
As the core symbol of agricultural modernization [1], branding of agricultural products is an important means to solve the problem of lagging agricultural development and unsalable agricultural products in backward areas, and it is an effective way to promote agricultural income growth [2]
A review of relevant literature found that agricultural product brand building and anti-poverty content have been studied in depth, and people have realized the importance of agricultural product brands to economic development
Summary
The agricultural issue has always been one of the major issues in the development of human society. As the core symbol of agricultural modernization [1], branding of agricultural products is an important means to solve the problem of lagging agricultural development and unsalable agricultural products in backward areas, and it is an effective way to promote agricultural income growth [2]. A review of relevant literature found that agricultural product brand building and anti-poverty content have been studied in depth, and people have realized the importance of agricultural product brands to economic development. Most of the previous literatures focused on agricultural product brand building or unilateral research on anti-poverty. This article will conduct research from this aspect, which will help enrich the existing research fields, and provide new ideas for the local government to prevent poverty and realize the modernization of agriculture and rural areas
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