Abstract
The cultural and creative industry is an emerging industry with innovation and creativity as its core in the context of economic globalization. It is an important driving force for economic transformation and upgrading and an important means of national soft power competition. The policy support for China’s cultural and creative industry is constantly increasing, and the industry scale is constantly growing. The trend of integration between cultural and creative industries and digital technology is obvious. This article studies the current situation of the cultural and creative industry, analyzes the integration trend of cultural and creative industries and digital technology, and explores the upgrading experience of the cultural and creative industry in analyzing typical brand shaping, providing a reference for enhancing the core competitiveness of the cultural industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
