Research on Blockchain Technology and Media Industry Applications in the Context of Big Data

Abstract

With the everyday use of big data technology, using big data resources effectively has become a key area of research. Media consumption creates enormous amounts of data in people’s digital lives. This data is not only very valuable to the company, but it also presents a number of concerns, including privacy breaches and data exploitation. Along with the continuous improvement of blockchain technology, the rational use of big data resources has become possible. Blockchain technology has expanded from the initial Bitcoin to the financial field and has become more widely used in the legal and media industries. This study catches the actual cases of blockchain technology in the media industry through Qingbo Big Data, analyzes the current global blockchain and media industry’s overall development status and the existing problems, and puts forward corresponding countermeasures to accelerate the integration and development of blockchain and media industry in the context of big data. The results show that the technical features of blockchain can solve the painful problems of copyright risk, algorithmic black box, and weak trust mechanism in the media industry, and the combination of the two can form a new burst of media productivity. The article discusses the broad application prospects of blockchain in the media industry, which is essential for big data and blockchain research. This paper composes the pioneering literature on the blockchain, catches the information on blockchain by keywords, analyzes the application prospect of blockchain in the media industry, and promotes the research and application of blockchain technology.