Analysis on the Direction of Public Opinion Management Based on Block Chain Technology

Abstract

From block chain 1.0 to block chain 3.0, thanks to its advantages of decentralization and peer-to-peer encryption, the application of block chain technology has expanded from the cryptocurrency to all walks of life. In the era of omni-media, the News Media is very sensitive to data, and the endless fake news and the once-growing public opinion crisis have caused chaos online. Block chain technology has begun to be applied to the media, and has been combined with Artificial Intelligence, Big data, Internet of Things, and other technologies to empower the media industry but its application in public opinion management is relatively weak. Based on the public opinion management, this paper discusses the application of block chain in the whole process of public opinion development in order to provide reference for relevant research and help to govern network public opinion environment.