Research on Behavior of Blocking Internet Advertising Regulated by Economic Law

Abstract

With the advent of big data and Internet era, the scale of network economy is getting larger and larger. Blocking online advertisements is practical for users, but it also does harm to certain interests of advertisers. The antagonistic relationship has led to the debate on the regulations of Economic Law concerning blocking the internet advertisements between relevant circles of theory and practice.At present, the mainstream view analyzes the behavior from two aspects. One is to measure the behavior from the Anti-Unfair Competition Law, the other is to judge the behavior from the perspective of Copyright Law. According to the current judicial practice in China, the act of blocking online advertisements harms the economic environment that advertisers depend on, destroys the economic order of the online market, and goes against the formation of long-term interests of the Internet. However, there are loopholes in legal regulation of China's Anti-Unfair Competition Law and Copyright Law, which makes it impossible to evaluate the nature of the behavior of blocking online advertising according to the existing legal provisions.Facing the situation, we should constantly improve and perfect the economic legal system of advertising blocking behavior in China, strengthen the protection of market economic order, and provide a strong legal basis for the measurement of blocking online advertising behavior.