Research on Barriers to Implementing Business Analytics in Organizations

Abstract

Business Analytics has been widely applied to multiple aspects with a data-explosive background. People utilize data mining tools and models to guide marketing strategy, organization management, evaluate financial budgets, etc. However, what comes after its popularity is various implemental obstacles, this is why only a few companies have the capacity to run their own business analytics teams and adopt conclusions stemming from data and models into their organizations operation and decision-making. After reading and organizing previous related papers, and distilling and comparing the findings of different researchers this paper divides the barriers to the use of Business Analytics into six parts and summarizes the causes and possible effects of these barriers. In this context, barriers to implementing business analytics in organizations are introduced in dimensions of data quality, security and accessibility, analytical tools and knowledge, financial investment, human resources, analytics procedure, and organizational barriers. This article provides a basic overview of the barriers and may be useful to guide and improve the practical application of Business Analytics.