Abstract
This study aims to investigate the agricultural food marketing circulation efficiency in China using the factor analysis. The marketing efficiency of agricultural food products is related to the growth of farmer income and the expansion of domestic demand and directly affects the development of national economy. Based on the domestic and foreign reference, this study has established a new agricultural food product marketing efficiency evaluation index system. The factor analysis method was adopted to measure the Chinese agricultural food product marketing efficiency. The analysis results demonstrate that the residents' income and consumption level have great influence on the agricultural food products circulation. Hence, the strategy for improving the marketing efficiency of agricultural food products has been proposed in this study.
Highlights
Since China’s reform and opening up, great changes have taken place in China’s agricultural food products market
With continuous improvement of China's economy, China's agricultural economy has entered a new stage of development, agricultural food production’ capacity has increased steadily and significant changes have taken place in supply and demand of agricultural food products
In order to investigate the agricultural food marketing circulation efficiency, this study has proposed the factor analysis method to analyze its circulation efficiency in China
Summary
Since China’s reform and opening up, great changes have taken place in China’s agricultural food products market. With continuous improvement of China's economy, China's agricultural economy has entered a new stage of development, agricultural food production’ capacity has increased steadily and significant changes have taken place in supply and demand of agricultural food products. China’s agricultural food products circulation has already greatly influenced the building of a new socialist countryside and growth of farmers' income. Governments should improve efficiency of market circulation and guarantee stable supply of agricultural food products. The circulation efficiency of agricultural food products has become an indispensable part in improving efficiency of the rural market circulation (Charles and Mark, 2000)
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