Abstract
Central and East European (CEE) countries are attractive among emerging markets due to a combination of factors such as economic growth and market potential. Although the CEE countries as a whole have a very high degree of connectivity, each country has different market opportunities and external environment, so agricultural enterprises wanting to enter the CEE market must take into account the diverse and complex resource base of CEE countries. In the light of economic globalization, China and CEE countries face mutual opportunities and challenges, and it is necessary to strengthen agricultural cooperation. The potential of agricultural investment cooperation between China and CEE countries is the basis for multinational enterprises to allocate resources and implement internationalization strategies rationally. The purpose of this paper is to analyze theagricultural cooperation potential between China and CEE countries in the perspective of resource complementarity, with a selection of macro data related to agricultural capacity from 2009–2018. In particular, this study examines the differences and complementarities between China and CEE countries in terms of agricultural resource conditions and product output and trade; by constructing an agricultural cooperation potential evaluation model, the entropy value method is applied to predict and evaluate the potential characteristics of agricultural cooperation between China and CEE countries in 2021–2025. The research results show that the current intermittent and episodic nature of agricultural cooperation between China and CEE countries does not match the high or medium-high level of complementarity between agricultural production factors. Thus, agricultural enterprises can utiliza such considerable cooperation potential based on the resource complementarity to develop internationalization strategies and overseas investment.
Highlights
Entering the international market has become an important way to adapt to the globalization process
Agricultural enterprises can utiliza such considerable cooperation potential based on the resource complementarity to develop internationalization strategies and overseas investment
Based on the perspective of resource complementarity, we evaluate the degree of resource complementarity between China and Central and East European (CEE) countries and measure the feasibility of agricultural cooperation potential between China and CEE countries
Summary
Entering the international market has become an important way to adapt to the globalization process. In the context of world economic integration, China and CEE countries face similar opportunities and challenges and have common interests and positions There is both a need and a possibility for extensive and in-depth cooperation in food security, agricultural response to climate change, agricultural trade, agricultural information exchange, agricultural science and technology innovation. China and CEE countries have formed a multilevel and complex cooperation mechanism in agricultural cooperation, including ministerial-level meetings of ministries of agriculture and environmental cooperation, high-level meetings on forestry and tourism cooperation, associations of agricultural cooperation and tourism enterprises and institutions (promotion), coordination mechanisms for forestry and environmental cooperation, innovation cooperation conferences and think-tank exchange seminars These communication channels established between governments can provide institutional guarantees for further deepening agricultural cooperation between the two sides and optimizing the external environment for agricultural cooperation. In 2017, through the Chinese government’s organization of several trips to Slovenia for economic and trade negotiations and consultations among forestry enterprises, Nature Furniture quickly signed an agreement to cooperate with
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